DraftSpot, a social-branding platform that connects athletes with coaches, claimed top prize on Dec. 6 during the MIC Project IV presentations. The company outlasted five other contenders.

CitySherpa, a mobile application which creates a social agenda based on your personality, finished second. Fotell, another mobile application which combines still images with audio snippets, won the audience participation award based on mobile voting.

Garvey Young (MBA ' 13, Marketing '12), Diana Hernandez (Entrepreneurship '13), Ethan Rees (Journalism '13) and Kyle Cook (Finance '13) will now take DraftSpot from conception to launch phase over the next six months.

Now in its fourth semester, the Media Innovation Collaborative has attracted more than 100 students from 12 majors. In that time, 26 companies have been conceived during the experience, which calls for companies to create a media-based business in 12 weeks. Of those 26 companies, 15 have incorporated with six either in early stage funding or beta testing.

The MIC Project will take a short break during the Spring 2013 semester.